Bybit EU Strengthens European Positioning Ahead of MiCAR Transition

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE

VIENNA, June 22, 2026 /PRNewswire/ — As the various national MiCAR transition periods approach their final 1 July 2026 deadline, Bybit EU is launching its “Move Your Funds, Get Rewarded” campaign — a limited-time incentive programme designed to welcome new users to a MiCAR-licensed platform in Austria, offering 3% annualised cashback on crypto top-ups, quick VIP upgrades, exclusive card benefits and more. 

The implementation of MiCAR marks one of the most significant regulatory developments in the history of the European crypto industry, establishing a unified framework for crypto-asset services across the European Economic Area (EEA). As the transition period concludes, unauthorized Crypto-Asset Service Providers (CASPs) are expected to complete their wind-down processes in line with guidance from the European Securities and Markets Authority (ESMA), accelerating the market’s shift toward regulated and locally aligned platforms. 

Europe’s crypto market is entering a new phase — one increasingly defined by transparency, operational resilience, and regulatory clarity. As the industry matures, users are seeking platforms built to operate within Europe’s evolving framework — and to reward users who make the move. 

Bybit EU GmbH operates under a MiCAR licence granted by Austria’s Financial Market Authority (FMA) and is headquartered in Vienna, serving users across the EEA, with the exception of Malta. 

About the Campaign 

The “Move Your Funds, Get Rewarded” campaign runs from 19 June 2026 to 31 July 2026 and is open exclusively to new users who have not previously held a Bybit EU account and who are residents of the European Economic Area (excluding Malta). 

Eligible participants can access three distinct benefit tracks: 

“Europe is setting the foundations for a more mature and sustainable digital asset ecosystem,” said Mazurka Zeng, CEO of Bybit EU. “As the MiCAR transition progresses, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was established to support that future — and this campaign reflects our commitment to making that transition rewarding for users who choose to move their funds to a licensed platform.” 

The company noted that the July 1 MiCAR transition deadline represents a meaningful inflection point for the European crypto market — one that underscores the importance of operating on a platform with established regulatory authorisation, local operations, and a long-term commitment to the European user base. 

As part of its broader European strategy, Bybit EU continues to expand its regional presence through compliance-focused operations, local partnerships, educational initiatives, and long-term ecosystem engagement across the EEA. 

The company also aims to contribute to broader industry awareness around MiCAR and the implications of Europe’s transition toward a more harmonised regulatory environment for digital assets. 

Full campaign details, eligibility criteria, and terms and conditions are available at https://www.bybit.eu/MoveYourFunds
 

#BybitEU | #NewFinancialPlatform  

About Bybit EU 

Bybit EU GmbH is an Austrian Crypto-Asset Service Provider (CASP) authorized under the Markets in Crypto-Assets Regulation (MiCAR) in Austria. Bybit EU serves customers across the entire European Economic Area (EEA) – with the exception of Malta –  via the bybit.eu platform. 

Bybit EU GmbH is authorized to offer the following services: 

Bybit EU GmbH is neither the operator of a trading platform for crypto-assets nor provides investment advice. 

Media Contact: press@bybit.eu
 

www.bybit.eu
 

Disclaimer: Investing in crypto-assets is associated with risks. This content constitutes a marketing communication from Bybit EU GmbH. It does not constitute investment advice. 

Photo – https://mma.prnewswire.com/media/2998313/image.jpgLogo – https://mma.prnewswire.com/media/2723256/Bybit_Europe_Logo.jpg
 

View original content:https://www.prnewswire.co.uk/news-releases/bybit-eu-strengthens-european-positioning-ahead-of-micar-transition-302806575.html
 

Copyright 2026 PR Newswire. All Rights Reserved. 

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE: Immediapress è un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall’ente che lo emette. L’Adnkronos e Immediapress non sono responsabili per i contenuti dei comunicati trasmessi

—

immediapress/pr-newswire