{"id":87302,"date":"2026-06-10T15:03:28","date_gmt":"2026-06-10T15:03:28","guid":{"rendered":"https:\/\/ciaoup.it\/?p=87302"},"modified":"2026-06-10T15:03:28","modified_gmt":"2026-06-10T15:03:28","slug":"agentic-ai-could-assist-e310-billion-worth-of-european-e-commerce-transactions-within-ten-years-sopra-steria-study-finds","status":"publish","type":"post","link":"https:\/\/ciaoup.it\/?p=87302","title":{"rendered":"Agentic AI could assist \u20ac310 billion worth of European e-commerce transactions within ten years, Sopra Steria study finds"},"content":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE<\/p>\n

PARIS, June 10, 2026 \/PRNewswire\/ — Sopra Steria publishes the first European study dedicated to agentic commerce, based on an exclusive survey of 8,400 consumers across eight countries. The potential European market exceeds \u20ac310 billion \u2013 and the race will not be won on technology alone, but on trust: 41% of Europeans do not yet trust any single actor to provide them with a shopping agent. In this wide-open field, banks emerge as the most trusted providers in the eyes of consumers.\u00a0<\/p>\n

Key figures:\u00a0<\/p>\n

A two-speed Europe, led by the North\u00a0<\/p>\n

Awareness of agentic commerce is already considerable across Europe, though it varies significantly by country. More than one in two Europeans (55%) say they have heard of the concept, with 13% claiming to know it well. Northern Europe leads the way: awareness reaches 76% in Norway and 68% in the Netherlands, compared with 61% in Germany and 58% in the United Kingdom. Several southern European markets, along with France (38%) and Belgium (44%), remain well behind.\u00a0<\/p>\n

Online shopping is now firmly mainstream across the continent \u2013 only 2% of European respondents say they never buy online \u2013 though frequency varies: 36% of Germans shop online at least once a week, against 19% of French consumers. In more mature markets, AI-driven innovations are likely to gain traction faster, building on habits that are already well established.\u00a0<\/p>\n

AI appeals as a decision-making aid \u2013 but Europeans are still hesitant to hand over the reins\u00a0<\/p>\n

For European consumers, AI is seen primarily as a tool to support better choices: 31% want it to help them decide more wisely, 23% to save time, and 22% to keep spending in check. This expectation is particularly strong in France and Italy, where AI is viewed first and foremost as a means of making better trade-offs; in Germany, it is more closely associated with efficiency and speed. Nearly one in five Europeans (21%), however, see no concrete benefit yet.\u00a0<\/p>\n

Willingness to delegate [\u2026]\u00a0<\/p>\n

\nClick here to read more.
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Logo – https:\/\/mma.prnewswire.com\/media\/1861938\/5489184\/Sopra_Steria_Logo.jpg
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Contact\u00a0<\/p>\n

Aur\u00e9lien Flaugnatti, aurelien.flaugnatti@soprasteria.com\u00a0\u00a0<\/p>\n

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Copyright 2026 PR Newswire. All Rights Reserved.\u00a0<\/p>\n

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE: Immediapress è un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall’ente che lo emette. L’Adnkronos e Immediapress non sono responsabili per i contenuti dei comunicati trasmessi<\/p>\n

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\n\t\t<\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE PARIS, June 10, 2026 \/PRNewswire\/ — Sopra Steria publishes the…<\/p>\n","protected":false},"author":3,"featured_media":87303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23],"class_list":["post-87302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati","tag-immediapress"],"_links":{"self":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/87302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87302"}],"version-history":[{"count":1,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/87302\/revisions"}],"predecessor-version":[{"id":87376,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/87302\/revisions\/87376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/media\/87303"}],"wp:attachment":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}