{"id":73330,"date":"2026-04-28T08:01:08","date_gmt":"2026-04-28T08:01:08","guid":{"rendered":"https:\/\/ciaoup.it\/?p=73330"},"modified":"2026-04-28T08:01:08","modified_gmt":"2026-04-28T08:01:08","slug":"loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down","status":"publish","type":"post","link":"https:\/\/ciaoup.it\/?p=73330","title":{"rendered":"Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down"},"content":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE<\/p>\n

LONDON, April 28, 2026 \/PRNewswire\/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ \u2014 a behaviour-change system built to change habits, not track data.\u00a0<\/p>\n

Over half of\u00a0UK\u00a0and Irish adults stay up later than planned because of their phones \u2014 rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.\u00a0<\/p>\n

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible \u2014 while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”\u00a0<\/p>\n

Loftie+ is a mobile app (\u00a39.99\/\u20ac9.99 monthly or \u00a359.99\/\u20ac59.99 yearly) that works on its own \u2014 no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie\u00a0Card\u00a0for\u00a0your\u00a0wallet\u00a0and a free browser extension.\u00a0<\/p>\n

At\u00a0night: the\u00a0app\u00a0schedules\u00a0blocking\u00a0around\u00a0sleep in\u00a0three\u00a0phases \u2014\u00a0Relax,\u00a0Sleep, and\u00a0Rise\u00a0\u2014 guiding users from wind-down to wake-up with minimal phone interference.\u00a0<\/p>\n

During\u00a0the\u00a0day:\u00a0the\u00a0Loftie\u00a0Card\u00a0triggers\u00a0Focus mode\u00a0with\u00a0a\u00a0single\u00a0tap\u00a0\u2014\u00a0at\u00a0your\u00a0desk, before\u00a0a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.\u00a0<\/p>\n

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose\u00a0\u2014\u00a0no\u00a0icons,\u00a0no distractions.\u00a0<\/p>\n

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime\u00a0stories,\u00a0and\u00a0wind-down\u00a0routines. For\u00a0Loftie\u00a0hardware owners,\u00a0an\u00a0optional feature\u00a0called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.\u00a0<\/p>\n

Loftie+\u00a0is\u00a0available\u00a0now\u00a0on\u00a0iOS\u00a0and\u00a0Android across\u00a0the\u00a0UK\u00a0and\u00a0EU.\u00a0The\u00a0browser extension\u00a0and Flip are free.\u00a0<\/p>\n

About\u00a0Loftie\u00a0<\/p>\n

Loftie is a sleep wellness brand designing products that help people put their phones down \u2014 for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp,\u00a0and\u00a0Loftie+. The\u00a0Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.\u00a0<\/p>\n

Website:\u00a0loftie.com\u00a0<\/p>\n

Logo –\u00a0https:\/\/mma.prnewswire.com\/media\/2963308\/LOFTIE_Logo.jpg
\n\u00a0<\/p>\n

Photo – https:\/\/mma.prnewswire.com\/media\/2963309\/Loftie__includes_a_Loftie_Card.jpg
\n\u00a0<\/p>\n

View original content:https:\/\/www.prnewswire.co.uk\/news-releases\/loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down-302753395.html
\n\u00a0<\/p>\n

Copyright 2026 PR Newswire. All Rights Reserved.\u00a0<\/p>\n

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE: Immediapress è un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall’ente che lo emette. L’Adnkronos e Immediapress non sono responsabili per i contenuti dei comunicati trasmessi<\/p>\n

—<\/p>\n

immediapress\/pr-newswire<\/p><\/p>\n

\n\t\t<\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE LONDON, April 28, 2026 \/PRNewswire\/ — Loftie, maker of the…<\/p>\n","protected":false},"author":3,"featured_media":73331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23],"class_list":["post-73330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati","tag-immediapress"],"_links":{"self":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/73330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73330"}],"version-history":[{"count":1,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/73330\/revisions"}],"predecessor-version":[{"id":73362,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/73330\/revisions\/73362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/media\/73331"}],"wp:attachment":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}