{"id":67332,"date":"2026-04-06T09:01:31","date_gmt":"2026-04-06T09:01:31","guid":{"rendered":"https:\/\/ciaoup.it\/?p=67332"},"modified":"2026-04-06T09:01:31","modified_gmt":"2026-04-06T09:01:31","slug":"mcdonalds-turkiye-launches-campaign-spotlighting-driving-safety","status":"publish","type":"post","link":"https:\/\/ciaoup.it\/?p=67332","title":{"rendered":"McDonald’s T\u00fcrkiye Launches Campaign Spotlighting Driving Safety"},"content":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE<\/p>\n

McDonald’s T\u00fcrkiye has launched its “Drink & Drive” campaign, drawing attention to driving safety. Centered around McCaf\u00e9, the campaign is inspired by the increase in travel during holiday periods and creatively reinterprets a universal road-safety warning through distinctive visual design.\u00a0<\/p>\n

ISTANBUL, April 6, 2026 \/PRNewswire\/ — McDonald’s T\u00fcrkiye reinterprets a globally recognized message with a creative twist in its new campaign inspired by increased travel during holiday periods. Developed for out-of-home, digital, and print channels, the ‘Drink & Drive’ campaign positions McCaf\u00e9\u00ae around the idea of alertness and attentiveness while driving. The brand’s iconic Golden Arches are also transformed into a bold road line, symbolizing the driver’s focus on challenging journeys.\u00a0<\/p>\n

The campaign draws its essence from the long-standing global road-safety warning, ‘Don’t Drink and Drive.’ McDonald’s T\u00fcrkiye creatively reinterprets this powerful, universally recognized message through a playful linguistic twist and a unique visual language centered around coffee consumption.\u00a0<\/p>\n

Reimagining a Well-Known Road Safety Message Through Coffee\u00a0<\/p>\n

\u00d6zde\u015f D\u00f6nen Artak, CMO of McDonald’s T\u00fcrkiye, commented on the campaign:\u00a0<\/p>\n

“At McDonald’s T\u00fcrkiye, we prioritize creating communication that resonates with the real-life moments of our customers. Our new campaign is a creative reflection of this approach. By taking the universally recognized ‘Don’t Drink and Drive’ warning and reinterpreting it through a coffee-oriented perspective, we’ve introduced our own take: ‘Drink & Drive.’ In doing so, we’ve woven McCaf\u00e9 naturally into the narrative. By blending this idea with McDonald’s iconic visual identity, our goal was to create a truly memorable impact. We invite everyone looking to feel good and stay refreshed\u2014whether starting their journey or taking a well-deserved break\u2014to make our coffee their companion on the road.”\u00a0<\/p>\n

T\u00fcrkiye’s Most Challenging Routes Selected for the Campaign\u00a0<\/p>\n

Designed by TBWAIstanbul, a leading agency shaping the advertising and marketing landscape with its award-winning works, the campaign features visual communications centered around some of T\u00fcrkiye’s most challenging driving routes. Key locations that carry the campaign’s visual narrative include the Ku\u015fyuvas\u0131 Pass in Konya, known for its precarious 65-kilometer mountain stretch; the Mersin-Alanya road, offering a long-haul 330-kilometer coastal driving experience; and the Bursa-Domani\u00e7 road, a challenging route reaching altitudes of 1,500 meters.\u00a0<\/p>\n

About McDonald’s T\u00fcrkiye\u00a0<\/p>\n

According to Brand Finance’s “Global 25 Most Valuable Restaurants 2026” report, McDonald’s\u2014recognized as the world’s most valuable restaurant brand\u2014opened its first location in T\u00fcrkiye in 1986. Today, McDonald’s T\u00fcrkiye operates with 319 restaurants and a dedicated team of over 10,000 employees. Committed to supporting the local economy, the company sources 98% of its products and services from suppliers operating within T\u00fcrkiye.\u00a0<\/p>\n

Media Contact:Kaan Kiri\u015f\u00e7io\u011flu \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0kaan.kiriscioglu@lorbi.com \u00a0\u00a0\u00a0\u00a0+90 533 261 91 55\u00a0<\/p>\n

\u0130layda Karacao\u011fluilayda.karacaoglu@lorbi.com\u00a0\u00a0\u00a0\u00a0<\/p>\n

Photo – https:\/\/mma.prnewswire.com\/media\/2949860\/McDonalds_Turkiye.jpg
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View original content:https:\/\/www.prnewswire.co.uk\/news-releases\/mcdonalds-turkiye-launches-campaign-spotlighting-driving-safety-302734001.html
\n\u00a0<\/p>\n

Copyright 2026 PR Newswire. All Rights Reserved.\u00a0<\/p>\n

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE: Immediapress è un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall’ente che lo emette. L’Adnkronos e Immediapress non sono responsabili per i contenuti dei comunicati trasmessi<\/p>\n

—<\/p>\n

immediapress\/pr-newswire<\/p><\/p>\n

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COMUNICATO STAMPA – CONTENUTO PROMOZIONALE McDonald’s T\u00fcrkiye has launched its “Drink & Drive” campaign, drawing…<\/p>\n","protected":false},"author":3,"featured_media":67333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23],"class_list":["post-67332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati","tag-immediapress"],"_links":{"self":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/67332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67332"}],"version-history":[{"count":1,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/67332\/revisions"}],"predecessor-version":[{"id":67346,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/67332\/revisions\/67346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/media\/67333"}],"wp:attachment":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}