{"id":66739,"date":"2026-04-02T10:42:15","date_gmt":"2026-04-02T10:42:15","guid":{"rendered":"https:\/\/ciaoup.it\/?p=66739"},"modified":"2026-04-02T10:42:15","modified_gmt":"2026-04-02T10:42:15","slug":"robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch","status":"publish","type":"post","link":"https:\/\/ciaoup.it\/?p=66739","title":{"rendered":"ROBERT PATTINSON HEADLINES 1664&#8217;S &#8220;UNQUESTIONABLY GOOD TASTE&#8221; LONDON LAUNCH"},"content":{"rendered":"<p>COMUNICATO STAMPA &#8211; CONTENUTO PROMOZIONALE<\/p>\n<p> LONDON, April 2, 2026 \/PRNewswire\/ &#8212;\u00a0Robert Pattinson joined journalists, influencers and industry guests in central London tonight for the launch of 1664&#8217;s new global campaign, &#8220;Unquestionably Good Taste&#8221;.\u00a0<\/p>\n<p>The evening opened with a screening of the campaign film \u2014 a Paris-set short directed by Brady Corbet in which Pattinson plays three contrasting characters \u2014 followed by an on-stage interview hosted by film critic, Ali Plumb, with Pattinson on his role in the film and as 1664 Global&#8217;s ambassador, and a separate panel discussion with Raven Smith, Rickie Ho and Patricia Bright on contemporary ideas of taste and culture.\u00a0<\/p>\n<p>Held at Town Hall Spaces, the event brought together media and creative talent from the UK and international markets for a night of film, debate, and product moments that showcased 1664 Blanc&#8217;s position as a premium, fashion-aligned beer. The campaign was presented as a cultural conversation \u2014 inviting audiences to consider how taste is made and expressed across art, fashion and lifestyle.\u00a0<\/p>\n<p>Robert Pattinson said: &#8220;What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they&#8217;re right. Taste is such a personal thing &#8211; everyone thinks they&#8217;ve cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is.&#8221;\u00a0<\/p>\n<p>About 1664\u00a0<\/p>\n<p>Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bi\u00e8re fran\u00e7aise with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc\u00a0<\/p>\n<p>Photo &#8211; https:\/\/mma.prnewswire.com\/media\/2948892\/Robert_Pattinson.jpgLogo &#8211; https:\/\/mma.prnewswire.com\/media\/2785634\/5898127\/1664_Logo.jpg<br \/>\n\u00a0<\/p>\n<p>\u00a0\u00a0<\/p>\n<p> View original content:https:\/\/www.prnewswire.co.uk\/news-releases\/robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch-302732626.html<br \/>\n\u00a0<\/p>\n<p>Copyright 2026 PR Newswire. All Rights Reserved.\u00a0<\/p>\n<p>COMUNICATO STAMPA &#8211; CONTENUTO PROMOZIONALE: Immediapress &#232; un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall&#8217;ente che lo emette. L&#8217;Adnkronos e Immediapress non sono responsabili per i contenuti dei comunicati trasmessi<\/p>\n<p>&#8212;<\/p>\n<p>immediapress\/pr-newswire<\/p><\/p>\n<div style=\"display:flex; gap:10px;justify-content:center\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/ciaoup.it?action=genpdf&amp;id=66739\" class=\"pgfw-single-pdf-download-button\" ><img src=\"https:\/\/ciaoup.it\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\"><\/a>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>COMUNICATO STAMPA &#8211; CONTENUTO PROMOZIONALE LONDON, April 2, 2026 \/PRNewswire\/ &#8212;\u00a0Robert Pattinson joined journalists, influencers&hellip;<\/p>\n","protected":false},"author":3,"featured_media":66740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23],"class_list":["post-66739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati","tag-immediapress"],"_links":{"self":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/66739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66739"}],"version-history":[{"count":1,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/66739\/revisions"}],"predecessor-version":[{"id":66768,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/66739\/revisions\/66768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/media\/66740"}],"wp:attachment":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}