{"id":58310,"date":"2026-03-02T18:09:27","date_gmt":"2026-03-02T18:09:27","guid":{"rendered":"https:\/\/ciaoup.it\/?p=58310"},"modified":"2026-03-02T18:09:27","modified_gmt":"2026-03-02T18:09:27","slug":"lifecycle-launches-nexus-iq-at-mwc-telco-native-ai-turning-event-data-into-revenue-journeys","status":"publish","type":"post","link":"https:\/\/ciaoup.it\/?p=58310","title":{"rendered":"Lifecycle launches NEXUS\u00ae IQ at MWC: Telco-native AI turning event data into revenue journeys"},"content":{"rendered":"

COMUNICATO STAMPA – CONTENUTO PROMOZIONALE<\/p>\n

LONDON, March 2, 2026 \/PRNewswire\/ — Lifecycle Software, a leading provider of BSS and the creator of NEXUS\u00ae MVNE , is debuting its new product NEXUS\u00ae IQ \u00a0at Mobile World Congress Barcelona. NEXUS\u00ae IQ unifies data from diverse sources to orchestrate engaging, adaptive, and interactive journeys that maximise revenue. The results deliver measurable ROI uplift, including a 40% reduction in churn and a 25% increase in customer lifetime value.\u00a0<\/p>\n

Powered by AI, NEXUS\u00ae IQ’s decisioning engine ingests real-time customer, competitor, and market data to generate forecasts and predictions for optimal acquisition mix, cross-sell, upsell, and churn propensity. It also includes a built-in campaign manager for highly personalised, automated campaigns that deliver the right message at the right time.\u00a0<\/p>\n

“NEXUS\u00ae IQ empowers telecom operators to improve acquisition, retention, and loyalty by enabling data-driven decisions that nurture and grow their subscriber base,” said Liz Parry, CEO of Lifecycle Software. “It allows sales, marketing, and operations teams to transform data into actionable insight, driving performance across every stage of the customer journey.”\u00a0<\/p>\n

NEXUS\u00ae IQ evolves the CVM capabilities of Lifecycle Software’s products and combines it with leading edge AI models and capabilities from SourseAI , a technology partner of Lifecycle Software. According to Tanya Hyams-Young, CEO and Founder of SourseAI: “The product continuously learns complex, over-time trends and seasonal patterns to predict business performance across all KPIs, products, and audience types. The predictive power of our platform drives measurable results from operators and MVNOs globally. From detecting exit signals for instant winbacks to behaviour-triggered upsells, it delivers proven impact and ROIs that typically exceed 10x.”\u00a0<\/p>\n

Lifecycle Software will unveil NEXUS\u00ae IQ \u00a0at Mobile World Congress Barcelona from March 2\u20135. Attendees are invited to meet the team in Hall 2, Stand 2G11 within Lumine Group’s exhibition space and discover how NEXUS\u00ae IQ transforms telco data into revenue-driving decisions.\u00a0<\/p>\n

Photo – https:\/\/mma.prnewswire.com\/media\/2923396\/Lifecycle_Software_NexusIQ.jpgLogo –\u00a0https:\/\/mma.prnewswire.com\/media\/2923395\/Lifecycle_Software_Ltd_Logo.jpg
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COMUNICATO STAMPA – CONTENUTO PROMOZIONALE LONDON, March 2, 2026 \/PRNewswire\/ — Lifecycle Software, a leading…<\/p>\n","protected":false},"author":3,"featured_media":58311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23],"class_list":["post-58310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicati","tag-immediapress"],"_links":{"self":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/58310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58310"}],"version-history":[{"count":1,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/58310\/revisions"}],"predecessor-version":[{"id":58333,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/posts\/58310\/revisions\/58333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=\/wp\/v2\/media\/58311"}],"wp:attachment":[{"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ciaoup.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}